Challenging Judy’s Family Farm Organic Eggs’ Deceptive Advertising
Camilla Glover v Steven Mahrt, d/b/a Petaluma Egg Farm
The Animal Legal Defense Fund filed false-advertising lawsuit against Judy’s Family Farm Organic Eggs for imagery used on packaging that led consumers to mistakenly believe the hens had significant outdoor access.
Next Step
Case Closed
In 2014, the Animal Legal Defense Fund settled a false-advertising lawsuit against Defendant Steven Mahrt, doing business as Petaluma Farms and owner of Judy’s Family Farm Organic Eggs.
The lawsuit alleged that imagery and statements used on Judy’s Eggs packaging led consumers to mistakenly believe the eggs came from hens with significant outdoor access. The lawsuit also alleged that consumers bought Judy’s Eggs because of these representations.
After several months of litigation and extensive negotiations, the parties agreed to settle the lawsuit on an individual basis rather than as a class action. The settlement agreement provides consumers with most of the relief sought in the complaint such as a change to advertising practices.
As a result of the settlement, Petaluma Farms agreed to modify the packaging by removing the illustration of hens on a green field and removing the language that Plaintiff alleged could lead consumers to mistakenly believe the eggs come from hens with significant outdoor access. They also obtained Certified Humane certification — which includes a minimum animal welfare requirements — without changes to its facilities.
Additionally, Petaluma Farms donated $14,666.67 to the Sonoma Humane Society for hen rescue efforts, $14,666.67 to the Public Justice Foundation to provide assistance to the victims of consumer fraud and false advertising, and $14,666.66 to Consumer Action to provide assistance to the victims of consumer fraud and false advertising.
Petaluma Farms also provided $1,000 compensation to the plaintiff in lieu of any recovery to which she would have been entitled had she prevailed in this action through class-certification and trial, and to pay some of the attorney fees her counsel incurred to prosecute this lawsuit. The settlement did not extinguish claims that may be held by other consumers.
Recent News
-
Fourth Circuit Enjoins North Carolina Ag-Gag Law
The U.S. Court of Appeals for the Fourth Circuit handed an important win to plaintiffs in a lawsuit challenging North Carolina’s Ag-Gag law, ruling that undercover investigations and whistleblowing are considered newsgathering activities protected by the First Amendment.February 23, 2023 Press Release -
Court Strikes Down Second Iowa Ag-Gag Law
Public interest coalition celebrates another win against unconstitutional statute barring undercover investigations at factory farmsMarch 15, 2022 Press Release -
Short Film Released Following Three Appellate Court Decisions Concerning Ag-Gag Challenges
Edie Falco narrates the Animal Legal Defense Fund film demanding transparency in factory farmingSeptember 14, 2021 Press Release
Related Cases
-
Challenging Misleading Egg Labeling
Organic Consumers Association v Handsome Brook Farm
Looking for case and legal resources? View Resources
See MoreYou Can Protect Animals
Since 1979, the Animal Legal Defense Fund has led the charge to win animals the legal protection they so desperately need—and deserve. Your generous gift will assure that we can continue to take on cases that advance the interests of animals.