Factory Farming Message Testing
Animal advocates have faced a conundrum when communicating about COVID-19.
To get to the bottom of this question and explore the effectiveness of different means of messaging this issue, the Animal Legal Defense Fund identified three separate messages and created 15- and 30-second digital ads for each:
Wet Market
The Next Pandemic
Experts Warn
Focus Area
Issues
Related
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New White Paper Offers Policy Recommendations to Combat Zoonotic Diseases and Pandemic Risk from Factory Farming
The Animal Legal Defense Fund released the second in a series of white papers — COVID-19 and Factory Farming —providing policy recommendations to address industrial animal agriculture’s role in our heightened risk for zoonotic diseases outbreaks, like COVID-19, and its potential to be the source of the next global pandemic.November 19, 2020 Press Release -
Emergency Legal Petition Filed with USDA to End Cruel Farm ‘Depopulation’ Methods
A coalition, led by the Animal Legal Defense Fund, filed an emergency petition with the USDA to prevent COVID-19 relief funds, resources, and any other forms of support from facilitating or compensating for the costs of ventilation shutdown or water-based foam “depopulation” — the mass killing of animals on factory farms.August 25, 2020 Press Release -
New White Paper Identifies Root Causes of Zoonotic Disease: Animal Exploitation
The Animal Legal Defense Fund, the preeminent legal advocate for animals, released the first in a series of white papers providing policy recommendations to reduce our heightened risk from zoonotic diseases like COVID-19 and the next global pandemic, which need only a human-animal interaction to arise.June 30, 2020 Press Release
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