Ad & Cookie Policy

Effective and Last Updated July 1, 2025.

The Animal Legal Defense Fund (“ALDF,” “we,” “us,” or “our”) is the sole owner and operator of aldf.org and any other ALDF website on which this ad and cookie policy is presented (the “Websites”). By visiting the Websites, you are accepting the practices described in this ad and cookie policy (“Ad & Cookie Policy”). Please review our Privacy Policy at aldf.org/privacy-policy/ to learn how we process and use your personal information we collect through the Websites more generally. “Personal information” means information that reasonably identifies or can reasonably identify you. The terms “we,” “us,” or “our” as used in this Ad & Cookie Policy may include our third-party service providers.

We use common tracking technologies.

We use tracking technologies that collect personal information about users over time and across different websites including when you visit the Websites. These tracking technologies may include browser cookies, web beacons, flash cookies, and similar technologies. We allow third party cookies on our Websites. Cookies are small files downloaded to your device when you access certain websites and are used to store data that can be recalled by a web server in the domain that placed the cookies. To learn more, visit http://www.allaboutcookies.org/. This page also explains how you can manage or delete cookies.

We use tracking technologies for a variety of reasons.

We use tracking technologies, including cookies, on our Websites and emails:

  • To recognize new or past users.
  • To improve our Websites and to better understand your visits on our Websites.
  • To serve you with interest-based or targeted advertising (see below for more on interest-based advertising).
  • To observe your behaviors and browsing activities over time across multiple websites or other platforms.
  • To better understand the interests of our users and our Website visitors.

We engage in interest-based advertising.

We and our partners use third parties such as advertising networks and other content providers to display targeted ads on our Websites and on other websites like social media pages. This practice is referred to as interest-based advertising. These advertising networks and/or content providers may use information gathered about you over time across multiple websites or other platforms including your visits to our Websites and social media and online shop pages in order to measure the effectiveness of our or others’ marketing campaigns and to deliver ads that are more relevant to you.

Interest-based advertising includes ads served to you after you leave our Websites, encouraging you to return. They also include ads we think are relevant based on your browsing habits or online activities. These ads might be served on websites or on apps. They might also be served in emails. We or third parties might serve these ads. They might be about our or other companies’ products and services. Where legally required, we obtain consent to engage in interest-based advertising.

How do we gather relevant information about you for interest-based advertising?

To decide what is relevant to you, interest-based advertising uses information you make available to us when you interact with us, our affiliates, or other third parties, such as your purchases or browsing behaviors, or location on our Websites, social media, or online shop pages or other third-party platforms.

The third parties we used for interest-based advertising might link your name or email address to other information they collect where permitted. That might include past purchases made offline or online. It might also include online usage information.

You can control certain tracking tools.

Your browser may give you the ability to control cookies. How you do so depends on the type of cookie. Certain browsers can be set to reject browser cookies. To find out more about how to enable, disable, or delete cookies from your web browser, please visit here.

If you block cookies, certain features on our Websites may not work.

To control flash cookies, which we may use on certain Websites from time to time, you can go here. Why? Because flash cookies cannot be controlled through your browser settings.

Options you select are browser and device specific.

Our Do Not Track Policy

Some browsers have “do not track” features that allow you to tell a website not to track you. These features are not all uniform. We do not currently respond to those signals. If you block cookies, certain features on our Websites may not work. If you block or reject cookies, not all of the tracking described here will stop.

Certain options you select are browser and device specific.

You can opt out of online behavioral advertising.

The Self-Regulatory Program for Online Behavioral Advertising program provides consumers with the ability to opt out of having their online behavior recorded and used for advertising purposes. To opt out of having your online behavior collected for advertising purposes, click here.
Choices you make are browser and device specific.

Additional tracking technology details and opt out options.

Here is more information about the tracking technologies and cookies we currently use on our Websites and emails. We use these tracking technologies to improve our Websites and the experience of our visitors. To opt out of these cookies you can click here or where applicable follow the specific instructions below:

  • Doubleclick, Doubleclick Floodlight and Doubleclick Spotlight: We use Doubleclick, Doubleclick Floodlight and Doubleclick Spotlight tools provided by Google Inc. (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA) which allow us to capture and report on the actions of users who visit our Websites after viewing or clicking on one of our paid search ads. This allows us to determine the effectiveness of our online campaigns in terms of both sales and user activity on our Websites. For more information, see their Privacy Policy.
  • Facebook Connect and Facebook Social Plugins: We use this technology provided by Meta Platforms, Inc. (1 Hacker Way, Menlo Park, CA 94025, USA) to allow users to share their experiences with our Websites on Facebook. For example, we may collect your browser information, demographic data, and interaction data. For more information, see their Privacy Policy.
  • Facebook Custom Audience: We use Facebook Custom Audience provided by Meta Platforms, Inc. (1 Hacker Way, Menlo Park, CA 94025, USA) to deliver ads on Facebook to a certain group of users. For more information, see their Privacy Policy.
  • GA Audiences: We use GA Audiences tools provided by Google Inc. (Amphitheatre Parkway, Mountain View, CA 94043, USA) to collect information about how many people visit our Websites, when they visit the Websites and how long they stay on the Websites. We may also collect visitor demographics, such as age, gender, and location. For more information, please see their Privacy Policy.
  • Google Analytics: We use Google Analytics provided by Google Inc. (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA) to collect information about how visitors use our Websites. For example, we collect details of the Websites where the visitor has come from and the total number of times a visitor has been to our Website. Furthermore, you can prevent Google’s collection and use of data (cookies and IP address) by downloading and installing the browser plug-in available here. An opt-out cookie will be set to prevent the future collection of your information when you visit the Websites. Further information can be found here.
  • Google Tag Manager: We use Google Tag Manager provided by Google Inc. (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA) to track user behavior, traffic analysis and marketing optimization. For more information, see their Privacy Policy.
  • Engaging Networks: We use Engaging Networks provided by Engaging Networks (One Thomas Circle, Suite 700 Washington, DC 20005, USA) to collect visitor information to send emails and collect donations. For more information, see their Privacy Policy.
  • EveryAction: We use EveryAction provided by Bonterra LLC (10801-2 N Mopac Expy, Suite 300, Austin, TX 78759) to collect visitor information, to send emails, and connect visitors to their legislators for advocacy purposes. For more information, see their Privacy Policy.
  • Microsoft Clarity: We use Clarity provided by Microsoft Corp. (One Microsoft Way, Redmond, Washington 98052-6399) to monitor and collect information about how visitors use our Websites. For more information, see their Privacy Policy.

You can contact us about this policy.

If you have any questions about this Ad & Cookie Policy or our data practices, please email us at membership@aldf.org.

You can also write to us or call at:

Animal Legal Defense Fund
c/o Membership Department
PO Box 96041
Washington, DC 20077

707.795.2533