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Monthly Giving Officer

Position: Monthly Giving Officer

Term of Employment: Full-Time, Exempt, At-will

Reports to: Direct Marketing Manager

Location: Remote

Note:  ALDF is a unionized organization.   This position may be a member of the NPEU (“Nonprofit Professional Employee’s Union”)  bargaining unit.

Position Objectives: The Monthly Giving Officer will report directly to the Direct Marketing Manager and will primarily be responsible for developing and executing a robust strategy for cultivating, stewarding, retaining, recruiting, and upgrading monthly donors in order to maintain and grow the Animal Legal Defense Fund’s monthly giving fundraising program. Duties include, but are not limited to, developing an annual budget, programmatic goals and KPIs, and strategies for achieving stated goals, proactively managing and developing strong relationships with current and prospective monthly donors through cultivation and stewardship activities to foster loyalty and commitment to ALDF’s mission, researching and identifying strong prospective monthly donors, soliciting new and increased monthly gifts, tracking all outreach within the CRM, and routine reporting on all progress, activities, and KPIs to the Direct Marketing Manager. The Monthly Giving Officer will also collaborate with the Direct Marketing Manager in the development and implementation of other necessary fundraising activities.

Primary Job Responsibilities

Monthly Donor Relationship Management (80%):

  • Manage and cultivate monthly donor relationships to achieve specified goals for reactivation, recruitment, retention, and upgrading monthly donors and grow the program.
  • Research one-time donors and active supporters to identify prime prospects for monthly giving and convert them utilizing proven industry strategies and tactics.
  • Create policies and procedures related to identifying, cultivating, converting, stewarding, retaining, and upgrading monthly donors and prospective monthly donors.
  • Develop unique correspondences and appeals to convey gratitude and appreciation, foster donor loyalty and commitment, convert and recruit non-sustainers, and upgrading current sustainers.
  • Utilize a combination of proven fundraising tactics, knowledge, and expertise to formulate a strategy and plan of action in order to successfully retain, recruit, and upgrade sustainers and grow the monthly giving program, and meet or exceed programmatic goals and objectives.
  • Determine appropriate methods and tactics for successful cultivation and solicitation of prospects, such as phone calls, emails, and/or physical mailings, in order to promote and encourage monthly giving; facilitate and process new monthly gifts as required.
  • Track and call all new monthly donors to welcome/thank them for joining the monthly giving program; develop and send new monthly donors a welcome pack.
  • Track all failed monthly gifts; develop and execute a reactivation strategy for lapsed sustainer with activities to include calling, emailing, and sending letters to donors whose credit cards have declined; facilitate the process of updating monthly donors’ credit card information and gifts.
  • Lead in the planning, drafting, and implementation of appropriate activities for monthly donor education, appreciation, engagement, cultivation, and solicitation to include, but not be limited to, regular written and digital touchpoints, annual tax receipts, anniversary notecards, new monthly donor welcome packs, event and webinar invites, and quarterly impact reports.
  • Lead in the development and implementation of an annual lapsed monthly donor reactivation strategy.
  • Identify and flag up potential major and planned gift donors amongst the monthly donor cohort.
  • Work collaboratively with Philanthropy Managers and other members of the Development Team to develop and implement strategies for moving identified potential major donor or legacy giving candidates amongst the monthly donor cohort through the donor pipeline.
  •  Act as the main point-of-contact for the monthly giving program and monthly donors; respond to all questions, inquiries, and information requests from supporters/donors regarding monthly giving.
  • Collaborate with the Direct Marketing Manager on implementing of new cultivation, stewardship, retention, reactivation, and solicitation strategies to further grow the monthly giving program as a whole.

Monitoring, Reporting and Database Management (15%):

  • Develop KPIs and metrics to measure the growth of the monthly giving program and success of applied strategies and tactics.
  •  Track, and report on monthly donor program KPIs on a monthly, quarterly, and annual basis; compare data to specified program goals; analyze data to inform future strategy and identify improvement areas within the program.
  • Provide weekly reports/updates to the Direct Marketing Manager on cultivation, stewardship, retention, reactivation, and solicitation activities.
  • Maintain accurate information in CRM database and donor records for effective use.
  • Manage effective systems for tracking and cultivating monthly donors and identifying major and legacy giving prospects.

Other (5%):

  • Assist the Direct Marketing Manager in the successful development and implementation of direct marketing fundraising strategies and efforts.
  • Tasks other than those previously stated as assigned by the Direct Marketing Manager.

Key Qualifications:

  • Bachelor’s degree preferred, but not required.
  • At least five years of nonprofit development or fundraising experience, and at least two (2) consecutive years of experience successfully working in monthly giving or loyal donor programs.
  • Strong interest and/or familiarity in development, philanthropy/fundraising, and donor relationship management.
  • Strong technological aptitude with advanced skills using Microsoft Office Suite and CRM database software; experience using ROI (Revolution Online) a plus.
  • Detail-oriented with excellent organizational, analytical, interpersonal, and oral communication skills including the ability to communicate effectively and professionally with executive staff and to build productive relationships with donors is required.
  • Superior business writing skills, particularly for fundraising or proposal writing.
  • Able to manage multiple projects independently, adhere to deadlines, and work well under pressure.
  • Commitment to goal attainment, high degree of initiative, and ability to motivate and engage constituents and colleagues.
  • Demonstrated ability to work with high degree of autonomy and accountability and to be a team player.
  • Demonstrated ability to deal with highly sensitive and confidential material and situations.
  • Must exercise excellent independent judgment.
  • High-quality leadership, professionalism, energy, passion, and drive to achieve goals.
  • Commitment to diversity, equity, inclusion, and justice; ability to value different backgrounds and life experiences; build equity into structures, systems and processes for colleagues and served communities. 

Salary and Benefits:

Competitive compensation package with comprehensive benefits

  • Comprehensive health care plan(s);
  • Flexible spending account (FSA);
  • Dental benefits;
  • Vision benefits;
  • Life insurance;
  • Generous Paid Time Off;
  • 11 paid holidays;
  • 401k retirement plan after one year of employment, with employer match up to 5% of annual salary

Please see workatALDF.org for more information about our compensation, benefits and policies.

EOE Disclaimer:

The Animal Legal Defense Fund (ALDF) is committed to providing an employment environment which is welcoming of persons from diverse backgrounds and free from unlawful discrimination and harassment, and in which all legal rights of our employees are recognized and protected. ALDF conducts all internal and external operations, programs, and employment-related decision making (including hiring decisions) without regard to actual or perceived race, ancestry, color, religion, national origin, citizenship, immigration status, sex or gender (including pregnancy, childbirth, breastfeeding, or related medical conditions), gender identity or expression, political affiliation, disability or medical condition (including physical, intellectual, or psychiatric), sexual orientation, marital status, military or veteran status, genetic information, age, or other protected category, and in compliance with all applicable federal, state, and local anti-discrimination and anti-harassment laws.

How to Apply:

Please no phone calls or emails.  To apply, please submit a resume and cover letter to jobs@aldf.org.

Contact:

hr@aldf.org


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