It’s the Cheeze!

Posted by Joyce Tischler, ALDF's Founder and General Counsel on January 29, 2007

Dear Tofutti

I love you guys! You and all of the other companies working to develop and market vegan cheese substitutes.  Years ago, I wrote a column in our newsletter, telling our members about that fateful day when a local dairy farmer parked in our ALDF parking lot and in the back of his truck were three tiny male calves on their way to the slaughterhouse. Reacting more with our hearts than our heads, we offered to purchase the calves, but the farmer gave them to us for free, casually remarking that he could bring us three more every week. For the next five days, until we could transfer them to Farm Sanctuary, a forever-home for rescued farmed animals, our whole staff worked together to keep those fragile little calves alive, dealing with their health issues, feeding them and getting to know them as individuals. It was that experience that cemented my personal commitment to being a vegan.  And, for a variety of reasons, I’m happy that I am a vegan, but for me, the hardest part was saying “good bye” to cheese.

So, Tofutti dudes, I owe you an enormous debt of gratitude. You have made my world a kinder, gentler and tastier place. The crème de la crème (so to speak) is your vegan sour cream. It’s a party in my mouth! On any given day, the refrigerator at our office has at least five containers of that sour cream in use. We’ve even “blind” tested it on non-vegans and they like it; they really like it. Then, there’s your cream cheese; now, you guys were inspired on the day you figured that one out. And, you’re getting closer on the mozzarella; a few more tweaks and it will be on my “best seller” list.  

I think about you often, Tofutti and I want you to know that we’re in this together. I’m keeping my fingers crossed, I’m praying for you and sending loving thoughts through the Universe, hoping they reach you and cheer you on: keep up the great work, keep coming up with delicious new cheese substitutes.  If you make them, I’ll buy them. And, psst… think feta!

Joyce Tischler

Founding Director