Press Coverage for SALDF Projects
We are very proud of our SALDF chapters, whose members are doing such excellent work to advance the field of animal law and help animals. If you are a member of an SALDF chapter, reaching out to your local press outlets is an excellent, inexpensive way to let your community know about your work for animals, and to educate countless people about the growing field of animal law. Whether you have an upcoming event or project, or are working on a local case or issue, all of these can be the basis for a news release about your chapter. ALDF can support you in this effort by providing your chapter with a list of local media contacts in your area. If you have an idea for ways to get press coverage and want additional support, we can also provide guidance.
Another way to reach out to your local media and obtain press coverage for your chapter is to contact area newspapers and magazines (even your state or regional bar journal) and offer to contribute a regular column or write a feature story. An example of a chapter who did just that is the Charleston School of Law SALDF, whose president, Danielle Young, has been invited to write a regular column about animal law for the regional magazine, Low Country Dog.
Newly formed SALDF chapters should consider sending ALDF’s template news release to your local media announcing the formation of your chapter. Tiffany Hager, president of the recently established University of Tennessee SALDF, did just that and ended up with a staggering amount of media coverage for her fledgling chapter, including articles in the city and campus newspaper and an interview that aired not only on the University of Tennessee radio station, but the local National Public Radio affiliate as well. You can read some of the coverage here http://www.knoxnews.com/news/2008/nov/26/ut-law-school-starts-animal-law-chapter/.
Finally, why not invite area TV stations to your next event? Your chapter may get covered on the local news. Projects featuring live animals, such as a dog walk fundraiser or similar events, tend to be very “TV-friendly” and may result in media interest, so give it a try! You’re already putting in the work to organize the event, and with a little extra effort you can reach a much wider audience.
If you need help locating a list of media contacts in your area, or for guidance on how to pitch your chapter’s project to the press, contact Nicole Pallotta at email@example.com.